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Why Customers Prefer the Color Blue

Color is a powerful tool in design, branding, and marketing. It can evoke emotions, influence decision-making, and shape customer perceptions of a product or service. Among all colors, blue consistently ranks as a favorite across cultures and demographics, especially in…

How to Choose Brand Colors to Attract Customers

Color is one of the most powerful tools in branding. The right color palette can evoke emotions, influence perceptions, and drive customer decisions. In fact, studies show that color increases brand recognition by up to 80%, making it a critical…

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