Project Overview
A contemporary backpack collection featuring striking geometric patterns in bold, vibrant colors. This collection is designed for individuals who love artistic, modern accessories that make a statement. Each backpack is crafted with high-quality materials and detailed prints to ensure a stylish and durable product.
- Year of Completion: 2019
- Status: Active
Graphic Design
The collection features an abstract composition of triangular and polygonal patterns, with a color palette of bright reds, oranges, blues, and pinks. The design focuses on a visually dynamic look that enhances both fashion and functionality.
Deliverables
- Custom-designed geometric backpack patterns
- High-resolution print files for production
- Product mockups for branding and marketing
- Social media and e-commerce promotional assets
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Increased Brand Recognition: Featured in top fashion and accessory showcases.
- Social Media Success: Gained traction on Instagram, Pinterest, and TikTok with thousands of interactions.
- High Sales Growth: Sold out the first release within a month, with pre-orders for the next batch.
Challenge & Solution
Challenges Faced
- Ensuring the complex geometric design aligned perfectly on different backpack sections.
- Achieving a balance between vibrant colors without clashing.
Solutions Implemented
- Utilized high-resolution vector graphics to maintain precision and clarity in all sizes.
- Conducted multiple test prints to adjust color saturation and ensure perfect material application.
