Project Overview
A bold and expressive collection of craft beer bottles featuring a fusion of street art and pop-art influences. This series captures the raw energy of urban culture, blending graffiti-inspired elements with vibrant, cartoonish characters to create a fun and dynamic drinking experience.
- Year of Completion: 2023
- Status: Active
Graphic Design
Each label showcases a playful and energetic mix of exaggerated facial expressions, bright primary colors, and hand-drawn textures. The designs reflect a modern, rebellious spirit, making these bottles stand out in bars, events, and retail spaces.
Deliverables
- Four exclusive bottle label designs
- High-resolution print-ready files
- Branding assets for promotional campaigns
- Social media and e-commerce visuals
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Striking Visual Identity: The labels have gained attention for their unconventional and eye-catching aesthetics.
- Strong Market Engagement: Successfully targeted craft beer enthusiasts and art lovers.
- Enhanced Brand Personality: The fusion of urban street culture and craft brewing creates a memorable product experience.
Challenge & Solution
Challenges Faced
- Balancing chaotic, high-energy visuals with legibility and branding.
- Achieving print accuracy for intricate details and vibrant hues.
Solutions Implemented
- Optimized contrast and color schemes for clarity and shelf appeal.
- Employed high-resolution vector designs to ensure precision in print production.
