Project Overview
The Retro Citrus Packaging Collection is a vibrant, nostalgic, and playfully bold branding concept inspired by vintage soda and fruit juice packaging. Designed for a modern take on classic beverage branding, this collection blends retro typography, hand-drawn illustrations, and dynamic layouts to create an eye-catching and energetic visual identity.
- Year of Completion: 2025
- Status: Active
Design Concept
This collection embraces the essence of vintage orange soda and citrus-infused beverages. The fusion of bright oranges, rich blues, and playful typography brings a refreshing and nostalgic feel, reminiscent of 80s and 90s snack and drink packaging. The textured, collage-style illustrations add an authentic touch, creating a sense of handcrafted quality.
Key Features:
- Retro-Inspired Typography: Bold, playful, and slightly distressed typefaces enhance the nostalgic vibe.
- Bright, Citrus-Themed Color Palette: A dominant mix of deep oranges, yellows, and navy blues evokes freshness and energy.
- Layered Collage Aesthetic: A mix of vintage advertisements, typography, and graphic stamps adds depth to the branding.
- Versatile Branding Applications: Adaptable across takeaway cups, shopping bags, posters, and merchandise.
- High-Quality Print Effects: Designed to mimic old-school screen printing with slightly rough textures and imperfect edges.
Deliverables
- Customized beverage cup designs for cafes and juice bars
- Branded takeaway bags with bold, eye-catching patterns
- Vintage-inspired promotional posters and digital marketing materials
- A cohesive packaging system for beverages and food-related products
Tools Used
- Adobe Illustrator (Vector Design & Branding Elements)
- Adobe Photoshop (Texture & Print Mockups)
- Procreate (Hand-Drawn Illustrations & Lettering)
Impact & Market Appeal
- Nostalgic yet Modern Appeal: Appeals to consumers who love retro aesthetics with a contemporary twist.
- Perfect for Beverage & Snack Brands: Ideal for juice companies, coffee shops, and street food vendors.
- Highly Recognizable Branding: The bold typography and vivid color scheme create instant shelf appeal.
Challenges & Solutions
Challenges Encountered
- Maintaining a balance between retro aesthetics and modern design trends.
- Ensuring brand differentiation while keeping the nostalgic elements.
Solutions Implemented
- Combined hand-drawn and digital elements for a unique vintage look.
- Utilized dynamic layouts to create a fun, interactive packaging experience.
