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Rami Peach Sparkling Water – Brand Identity Collection

Project Overview

The Rami Peach Sparkling Water Brand Identity Collection is a vibrant fusion of freshness, elegance, and sensory delight. Designed to capture the essence of juicy, sun-ripened peaches, this branding system delivers a crisp and invigorating visual identity that embodies premium quality and natural refreshment.

  • Year of Completion: 2017
  • Status: Active

Design Concept

This branding system showcases the luscious appeal of ripe peaches through a bold yet refined visual approach. With a color palette of soft blush pinks, vibrant peach tones, and fresh green accents, the design radiates a sense of fruity indulgence. The combination of dynamic splashes, floating fruit elements, and condensation details creates an immersive experience that reflects the refreshing nature of the beverage.

Key Features:

  • Fresh & Fruity Aesthetic: Peach-toned hues, high-contrast highlights, and realistic fruit textures.
  • Immersive Branding Elements: Applied across packaging, advertising, and digital campaigns.
  • Premium Visual Appeal: Sleek typography and glossy finishes enhance the product’s luxurious identity.
  • Typography & Color Palette: A balanced mix of soft pinks, juicy peach tones, and crisp green accents, paired with stylish, modern typography.
  • Photorealistic Print & Digital Enhancements: High-definition photography and digital rendering elevate the brand experience.

Deliverables

  • Complete brand identity package
  • Beverage can design and packaging
  • High-impact advertising and promotional materials
  • Social media & digital assets
  • Retail display concepts

Tools Used

  • Adobe Illustrator (Logo & Label Design)
  • Adobe Photoshop (Photo Manipulation & Mockups)
  • 3D Rendering Software (Product Visualization & Digital Advertising)

Impact & Market Appeal

  • Refreshing Brand Presence: Appeals to health-conscious consumers seeking natural hydration.
  • Engaging & Modern Appeal: Ideal for premium beverage brands in the sparkling water or fruit-infused drink sector.
  • Memorable & Vibrant Identity: Dynamic imagery ensures strong visual recognition in competitive markets.

Challenges & Solutions

Challenges Encountered

  • Balancing vibrant, eye-catching visuals with a clean, sophisticated layout.
  • Ensuring the packaging reflects both refreshment and indulgence.

Solutions Implemented

  • Utilized high-resolution imagery with natural peach textures and condensation effects.
  • Designed a sleek yet playful logo with fluid typography to enhance brand recognition.
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