Project Overview
A bold and expressive outdoor advertising campaign that blends vibrant street art aesthetics with modern urban branding. The Concept series captures energy, motion, and raw artistic expression to engage passersby in dynamic cityscapes.
- Year of Completion: 2023
- Status: Active
Graphic Design
Each billboard and street display showcases explosive color palettes featuring neon pinks, deep blues, fiery oranges, and vivid greens. Abstract paint splashes and textured brushstrokes give the artwork a raw, rebellious energy, creating a strong visual statement in the urban environment.
Deliverables
- Four unique billboard and city poster designs
- High-resolution outdoor print materials
- Social media and digital campaign assets
- Mockups for marketing presentations
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
- After Effects (for digital animations)
Results Achieved
- High Visibility Impact: The bright and energetic designs stand out in high-traffic urban areas.
- Engagement & Interaction: Designed to spark curiosity and engagement with social media sharing.
- Cultural Influence: Inspired by graffiti and street art movements, resonating with modern audiences.
Challenge & Solution
Challenges Faced
- Ensuring high print quality without losing artistic texture.
- Balancing artistic freedom with brand consistency.
Solutions Implemented
- Applied high-definition vectorization to retain fine details in large-scale prints.
- Developed a cohesive branding strategy to align urban art with commercial appeal.
