Project Overview
A contemporary and artistic backpack collection featuring bold, geometric patchwork designs. This project was created to merge fashion and creativity, making backpacks that stand out with their dynamic color compositions and intricate triangular patterns. The collection is designed for individuals who appreciate unique, statement accessories.
- Year of Completion: 2022
- Status: Active
Graphic Design
The backpack series features vibrant geometric patterns with a patchwork effect, using a combination of deep blues, bright oranges, rich yellows, and textured elements. The design ensures that each backpack has a striking and artistic appeal, while maintaining a seamless and high-quality print application.
Deliverables
- Custom geometric patchwork backpack designs
- High-resolution print files
- Product mockups for branding & marketing
- Social media promotional materials
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Enhanced Brand Recognition: Featured in online design magazines and showcased in fashion exhibitions.
- Social Media Virality: Gained widespread engagement on platforms such as Instagram and Pinterest.
- Sales Growth: Achieved a 40% increase in sales during the first quarter of the launch.
Challenge & Solution
Challenges Faced
- Ensuring the geometric patterns aligned perfectly on fabric without distortion.
- Creating a visually balanced design that maintained symmetry and appeal.
Solutions Implemented
- Used high-resolution vector graphics to maintain precision at all sizes.
- Conducted multiple print tests to optimize alignment and color accuracy.
