Project Overview
A bold and energetic sweatshirt collection inspired by geometric abstraction and pop art influences. The designs feature dynamic shapes, playful dot patterns, and vibrant color combinations of pink, orange, black, and white, creating a statement look that merges modern art with urban fashion.
- Year of Completion: 2023
- Status: Active
Graphic Design
Each sweatshirt showcases a fusion of geometric patterns and organic textures, bringing together sharp edges, smooth curves, and a balance of structured forms with fluid, artistic elements. The high-contrast palette ensures a striking and fashion-forward appeal.
Deliverables
- Custom geometric-patterned sweatshirt designs
- High-resolution print-ready files for production
- Digital mockups for branding and marketing
- Social media and e-commerce promotional materials
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Fashion-Forward Appeal: Successfully positioned within modern streetwear and urban pop fashion.
- Social Media Engagement: Gained traction with trendsetters and creative communities.
- Strong Sales Potential: High demand for limited-edition artistic sweatshirts.
Challenge & Solution
Challenges Faced
- Maintaining sharp geometric edges and crisp dot detailing in fabric printing.
- Achieving a balance between bold color contrasts and wearable fashion.
Solutions Implemented
- Used high-resolution vector artwork to ensure clarity in print.
- Experimented with pattern placement and color harmony for an optimal visual effect.
