Project Overview
The Citrus Bliss Branding Collection is a vibrant, fresh, and dynamic identity system designed for a premium juice and wellness brand. This collection embodies the essence of freshness, energy, and health with its bright orange palette, crisp typography, and citrus-inspired elements.
- Year of Completion: 2023
- Status: Active
Design Concept
This branding system reflects the vitality of citrus fruits with a modern and minimalistic approach, incorporating clean layouts, refreshing imagery, and a bold orange-white contrast that signifies purity and energy.
Key Features:
- Energetic Color Palette: A dominant orange hue combined with fresh white and green tones for a vibrant, lively aesthetic.
- Modern Typography: Clean, legible fonts that convey freshness and approachability.
- Citrus-Inspired Graphics: Iconography and imagery that emphasize natural ingredients and wellness.
- Versatile Branding Elements: Applied across product packaging, stationery, digital media, and marketing collateral.
- Eco-Friendly Approach: Sustainable packaging design, emphasizing environmentally responsible materials.
Deliverables
- Full brand identity package
- Product packaging design (juice bottles, boxes, and promotional materials)
- Digital branding (website assets, social media visuals, and advertisements)
- Stationery and print materials (business cards, brochures, and promotional booklets)
Tools Used
- Adobe Illustrator (Logo & Branding)
- Adobe Photoshop (Mockups & Packaging)
- Procreate (Hand-drawn Illustrations)
Market Impact & Appeal
- Health & Wellness Industry: Perfect for organic juice brands, fitness supplements, and wellness-focused businesses.
- Modern Consumer Appeal: Designed to attract health-conscious customers looking for premium, natural products.
- Sustainable & Eco-Conscious: Aligns with green initiatives and eco-friendly packaging trends.
Challenges & Solutions
Challenges Encountered
- Establishing a distinct, premium look while maintaining a fresh and approachable feel.
- Creating a cohesive visual system that adapts across various media.
Solutions Implemented
- Developed a bold yet minimalistic color scheme with high visual impact.
- Designed adaptable branding assets that maintain consistency across digital and print materials.
