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Luxury citrus night drink packaging design

Project Overview

The Midnight Citrus Beverage Collection is a fusion of dark elegance and zesty vibrance, designed to captivate consumers with a sophisticated yet playful aesthetic. This collection blends deep, moody backgrounds with bright citrus illustrations, creating a visually stunning contrast that enhances product visibility and appeal.

  • Year of Completion: 2018
  • Status: Active

Design Concept

This collection draws inspiration from nocturnal landscapes and fresh, invigorating citrus flavors. The dark matte base serves as a dramatic backdrop for hand-drawn, neon-infused fruit illustrations, bringing an artistic and contemporary feel to beverage packaging.

Key Features:

  • Elegant Dark Backgrounds: A bold, modern approach that makes the citrus elements pop.
  • Hand-Drawn Citrus Illustrations: Organic, nature-inspired artwork with a stylized touch.
  • Deep Black & Vibrant Orange Palette: Enhancing contrast for a premium aesthetic.
  • Minimalist Branding: Clean typography and structured layout to maintain sophistication.
  • Textured Matte Finish with Glossy Accents: Providing a dynamic tactile experience.

Deliverables

  • Full packaging suite for a luxury citrus-based beverage line.
  • Digital and print marketing assets for branding campaigns.
  • High-quality 3D renderings and mockups for promotional materials.
  • Limited-edition collector’s cans with exclusive designs.

Tools Used

  • Adobe Illustrator (Vector Illustrations & Custom Artwork)
  • Adobe Photoshop (Mockups & Color Refinement)
  • Procreate (Hand-Drawn Digital Elements)
  • Blender (3D Renderings & Realistic Visuals)

Impact & Market Appeal

  • Designed for Trendsetters: Perfect for premium sodas, craft beverages, and upscale energy drinks.
  • Striking Shelf Presence: The dark background contrasts with vibrant citrus elements, creating instant visual impact.
  • Social Media Ready: A visually aesthetic collection that naturally encourages consumer engagement and sharing.

Challenges & Solutions

Challenges Encountered

  • Ensuring high visibility of the fruit illustrations on a dark background.
  • Creating a design that is both luxurious and playful, appealing to a broad audience.

Solutions Implemented

  • Used strategic layering and color gradients to create depth and highlight the illustrations.
  • Balanced minimalism with high-impact visuals for a design that stands out yet remains refined.
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