Which social media platforms should my brand be present on?

First things first, there’s no doubt that your business should be on social media, regardless of the industry. However, the purpose behind having a social media presence may differ from one company to another. As a brand, you need to identify where your audience is and start from there.

At a bare minimum, your brand should have accounts on Facebook, Twitter, and LinkedIn. Facebook and Twitter are ideal for light-hearted B2C updates, while LinkedIn is mostly used for HR initiatives and B2B relationships. From there, you can expand to platforms like Instagram, Snapchat, Pinterest, or Google+, depending on your target audience and goals.