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What is the best way to build an email strategy?
To build an effective email strategy:
- Set Goals: Define what you want to achieve and set measurable KPIs.
- Know Your Audience: Segment your list and personalize content.
- Build a Quality List: Use opt-ins and clean your list regularly.
- Create Engaging Content: Write clear subject lines, personalize messages, and include strong CTAs.
- Design for UX: Ensure responsive, visually appealing emails optimized for all devices.
- Use Tools: Leverage platforms like Mailchimp or HubSpot for automation and analytics.
- Test & Optimize: A/B test elements and refine based on metrics.
- Stay Compliant: Follow regulations like GDPR and include unsubscribe options.
- Be Consistent: Plan a schedule to avoid overloading subscribers.
- Gather Feedback: Use insights to continuously improve.