What does SEO stand for?

SEO stands for Search Engine Optimization. It refers to the process of optimizing a website to improve its visibility and ranking in search engine results pages (SERPs). The goal of SEO is to increase the quantity and quality of organic traffic to a website through various strategies, such as keyword research, content optimization, on-page SEO, off-page SEO, and technical SEO. By implementing effective SEO practices, businesses can ensure that their websites are easily found by search engines and users, driving more traffic and improving online presence.