How long should videos be?

The ideal video length depends on its purpose and platform. For social media, shorter videos often work best—30 seconds to 2 minutes for platforms like Instagram or Twitter. YouTube allows for longer videos, but keeping them under 10 minutes is recommended unless the content is highly engaging. For ads, aim for 15-30 seconds to capture attention quickly. Tailoring video length to audience preferences and the platform ensures better engagement and effectiveness.