What kind of legal and practical issues should I consider when naming my business?

When naming your business, consider legal issues such as ensuring the name isn’t already trademarked by another entity, which could result in infringement. Also, check for domain name availability for an online presence. Practically, choose a name that aligns with your brand’s values, is easy to spell and pronounce, and resonates with your target audience. Additionally, ensure the name is adaptable for marketing, including logos and branding, and doesn’t limit your business’s growth in the future.