What are Keywords?

Keywords are specific words or phrases that people use when searching for information on search engines like Google, Bing, or Yahoo. These words are essential in SEO (Search Engine Optimization) because they help search engines understand what your content is about and match it with relevant search queries.

Keywords are typically divided into several categories:

1. Short-tail keywords: These are broad, one or two-word phrases like “shoes” or “SEO.” They tend to have high search volume but are highly competitive.
2. Long-tail keywords: These are longer, more specific phrases like “best running shoes for flat feet” or “SEO tips for small businesses.” They tend to have lower search volume but are less competitive and more likely to attract qualified traffic.
3. Branded keywords: These include the name of your business, product, or service, like “Nike shoes” or “Rami Maki photography.”
4. Geographic keywords: These keywords include a specific location, like “SEO services in Dubai” or “photography in London.”
5. Transactional keywords: These keywords indicate the searcher’s intent to make a purchase or complete an action, such as “buy shoes online” or “book a photographer.”

Using the right mix of keywords helps drive targeted traffic to your website, improve visibility, and increase the chances of converting visitors into customers.