Project Overview
A charming and artistic tote bag collection inspired by the coastal lifestyle. Featuring nautical elements and a warm color palette, this collection is designed for ocean lovers, beachgoers, and those who appreciate seaside aesthetics.
- Year of Completion: 2023
- Status: Active
Graphic Design
Each tote bag showcases a whimsical beach scene, incorporating crabs, seashells, ocean waves, and marine flags in rich navy blue, sandy beige, and sunset orange tones. The hand-drawn textures enhance the artistic, organic feel of the designs.
Deliverables
- Custom seaside-inspired tote bag designs
- High-resolution print and production-ready files
- Product mockups for branding and marketing
- Social media and e-commerce promotional materials
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- Summer Fashion Essential: Featured in coastal lifestyle stores and vacation boutiques.
- Social Media Engagement: Popular among travel and beach fashion influencers.
- High Demand: Strong pre-orders leading to a second production batch.
Challenge & Solution
Challenges Faced
- Ensuring vibrant, fade-resistant prints suitable for outdoor exposure.
- Creating detailed, hand-drawn textures while maintaining a clean, modern look.
Solutions Implemented
- Used UV-resistant fabric dyes to maintain color vibrancy.
- Developed high-resolution digital illustrations to preserve intricate details.
