Project Overview
A cutting-edge hoodie collection designed for urban streetwear and sportswear enthusiasts. The collection features bold, high-energy brushstroke patterns in orange, blue, black, and white, reflecting speed, movement, and modern design aesthetics.
- Year of Completion: 2025
- Status: Active
Graphic Design
Each hoodie showcases an abstract, high-contrast brushstroke pattern, combining elements of street art and futuristic design. The asymmetric color placement and dynamic motion graphics make these hoodies visually striking and bold.
Deliverables
- Custom streetwear-inspired hoodie designs
- High-resolution print and production-ready files
- Product mockups for branding and marketing
- Social media and e-commerce promotional materials
Tools Used
- Adobe Illustrator
- Adobe Photoshop
- Procreate
Results Achieved
- High Demand: Gained attention from streetwear influencers and sportswear retailers.
- Social Media Success: Strong engagement across Instagram and TikTok in fashion communities.
- Premium Appeal: Sold as a limited edition collection, creating exclusivity.
Challenge & Solution
Challenges Faced
- Maintaining sharp details and vibrant colors in fabric printing.
- Creating a design that works well with various body sizes and hoodie cuts.
Solutions Implemented
- Used high-resolution digital artwork optimized for textile printing.
- Created multiple mockup variations to ensure adaptability across different sizes.
